1. Overview
This Cookie Policy explains how TheSHFTApp LLC ("TheSHFTApp," "we," "us," or "our") uses Cookies and similar tracking technologies on the Platform, including the TheSHFTApp website, web application, and mobile applications.
This Policy supplements our Privacy Policy and Terms of Use. By using the Platform, you consent to our use of Cookies as described herein, subject to your rights and preferences.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website or use an application. They enable the website to remember your actions and preferences over time. We also use similar technologies including pixel tags, web beacons, local storage objects, session tokens, and device fingerprinting (collectively referred to as "Cookies" in this Policy).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These Cookies are essential to the operation of the Platform and cannot be disabled. They enable core functions such as:
- User authentication and session management
- Security and fraud prevention
- Load balancing and infrastructure routing
- Consent preference storage
These Cookies do not require your consent as they are technically required to provide the Services.
3.2 Functional Cookies
These Cookies enable enhanced functionality and personalization, including:
- Remembering your language preferences
- Storing your session state and navigation preferences
- Enabling features like auto-save and form state persistence
- Remembering your AI chat session context
Disabling functional Cookies may impair certain features.
3.3 Analytics and Performance Cookies
These Cookies help us understand how Users interact with the Platform:
- Page view and session analytics (e.g., Google Analytics or similar)
- Feature usage frequency and performance monitoring
- A/B testing and feature flag management
- Error tracking and performance diagnostics
We use analytics data in aggregate to improve the Services.
3.4 Marketing and Advertising Cookies
If we run advertising campaigns, these Cookies may be used to:
- Measure the effectiveness of our advertising
- Retarget visitors with relevant advertising on third-party platforms
- Track conversions from paid marketing channels
You may opt out of these Cookies using the preference center or by disabling them in your browser.
3.5 Third-Party Cookies
Third-party services integrated into the Platform may place their own Cookies. These may include:
- Google Analytics
- Payment processors (e.g., Square)
- Authentication providers (e.g., Google OAuth)
- Support chat tools
- Video hosting platforms
- Social media sharing buttons
Third-party Cookies are governed by the respective third party's cookie and privacy policies.
4. Specific Cookies Used
| Cookie Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| `session_token` | TheSHFTApp | Authentication session | Session | Necessary |
| `csrf_token` | TheSHFTApp | Security / CSRF protection | Session | Necessary |
| `consent_prefs` | TheSHFTApp | Cookie consent preferences | 1 year | Necessary |
| `_ga` | Google Analytics | Analytics tracking | 2 years | Analytics |
| `_gid` | Google Analytics | Analytics session | 24 hours | Analytics |
| `square_*` | Square | Payment fraud prevention and session | Session/1 year | Necessary |
| `user_pref` | TheSHFTApp | User preferences | 1 year | Functional |
This table is illustrative and will be updated as our technology stack evolves. See the Platform's consent manager for the current full list.
5. How to Manage Cookies
5.1 Cookie Preference Center
You can manage non-essential Cookie preferences through the Cookie preference center accessible via the "Cookie Settings" link in the Platform footer.
5.2 Browser Controls
Most browsers allow you to:
- View and delete existing Cookies
- Block all Cookies or specific categories
- Set alerts when Cookies are set
- Use private/incognito browsing mode
Note that blocking certain Cookies may affect Platform functionality. Browser-level controls may be found in your browser's settings or help documentation.
5.3 Opt-Out Links
- Google Analytics: tools.google.com/dlpage/gaoptout
- Interest-based advertising (US): optout.aboutads.info or optout.networkadvertising.org
5.4 Do Not Track
Some browsers transmit "Do Not Track" (DNT) signals. We currently do not alter our data collection practices in response to DNT signals; however, we support the Global Privacy Control (GPC) signal where required by applicable law.
6. Mobile Applications
Mobile applications may use equivalent technologies such as mobile identifiers (IDFA, GAID), local storage, and session tokens. You can manage permissions through your device's settings under Privacy > Advertising or equivalent options.
7. Cookie Consent
Where required by applicable law (including GDPR, UK GDPR, ePrivacy Directive, and state privacy laws), we obtain your consent before placing non-essential Cookies. You may withdraw your consent at any time through the Cookie preference center. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.
8. Updates to This Policy
We may update this Cookie Policy from time to time. The updated version will be posted with an updated "Last Updated" date. Material changes will be communicated consistent with our Privacy Policy amendment procedures.
9. Contact
For questions about our use of Cookies: Email: privacy@theshftapp.com